ARZ

The Transylvania Authentica Brand

Transylvania Authentica Programme is seeking to establish ways in which to ensure the survival of Transylvania's incredibly rich agrarian culture and its traditional foods and agricultural products, by bringing together the region’s smaller producers and manufacturers.  more

Three Years of the Barycz Valley Recommends Brand

The Barycz Valley Recommends brand is the result of many years of work on the part of several non-governmental organisations seeking to preserve the region’s unique environment and to stimulate locally based, environmentally friendly economic activities.  more

Place Marketing in an Environmentally Sensitive Area

On the one hand, for many, tourism development was seen as the key to improve life quality by creating jobs for locals and new markets for the goods and services produced in this quintessentially agricultural area. On the other hand, too much tourism might destroy forever the valley’s fragile ecosystems, and with them, its unique way of life.  more

From Community to Cluster

West Cork is located in the extreme south west of Ireland. It is characterised by a diversity of landscape, including spectacular coastline, a rich cultural heritage and attractive and vibrant towns and villages.  more

When history helps to build the future

Hadrian’s Wall is one of the World’s largest World Heritage Sites and Britain’s longest, largest, perhaps greatest, piece of heritage. Nevertheless Hadrian’s Wall Country stretches much further than just the extent of Roman occupation.  more

The project of the European Territorial Quality Mark

The Territorial Quality Mark was originally a dream, which in the course of time has already been transformed into a rural development strategy with a territorial approach, launched jointly by several territories of the European Union.  more

Local product branding - a new view of a tourist region Moravian Karst

The Moravian Karst is a region with outstanding nature values (Protected Landscape Area of Moravian Karst, sites of European importance – Natura 2000, a “Ramsar” wetland “Podzemní Punkva”).  more

Waddengoud and Texel lamb

Texel is the region´s largest island and this name is known worldwide for the local sheep breed. Still at present, Texel is a sheep island par excellence.  more