News
"Local Identity Product (LIP) – sustainable support systems for communities in Europe"
Brochure 'Regional Branding throughout Europe' has been published
Common inspiration – an international workshop on regional branding
Workshop on regional products from Jeseniky
International Conference on Regional Branding
Regional branding
MORAVSKÉ KRAVAŘSKO regionální produkt®
Brand MORAVSKÉ KRAVAŘSKO regionální produkt ® guarantees the real origin of products from region Moravian Kravařsko. This historical name of the region had been used long before the 2nd World War II and it is area on the upper reaches of the river Odra. The river forms the backbone of this country and the exceptional preservation of floodplains of the river Odra was the reason for publication Poodří protected area… More
HANÁ regionální produkt®
Brand in region Haná was founded in 2009. Currently, the brand HANÁ regionální produkt® is given by LAG Moravská cesta (Moravian way). It has become a regional coordinator of the brand in 2011. Its task is to manage the brand, providing promotional activities related to regional branding and interact with the brand holders as well as potential new applicants. People buying local products with regional brand have… More
